Announcing 'Hypebeast Magazine Issue 34: The Uniform Issue' with Cover Stars Peggy Gou and Sterling Ruby

Hypebeast, the leading platform for contemporary fashion, unveils the latest edition of Hypebeast Magazine, ‘The Uniform Issue’, exploring the concept of a uniform, whether ascribed or chosen, as one’s expression to the rest of the world. 

More than just a representation of style, uniforms can transcend clothing to represent greater ideas about art, self-development, regionality, and personal appearance. A uniform can serve as a tool, signature, and symbol of freedom, as showcased by the icons and luminaries featured within the magazine.

Prominent figures often sing of the uniform’s merits: the ritual, the routine, the utility. For the cover star Peggy Gou, the music superstar’s unique blend of eye-catching yet comfortable outfits accompany her from red-eye flights to festival stages in front of thousands of fans across the globe. The second collectible cover features Sterling Ruby whose dependable workwear protects him from paint splatter and equips him to spend hours on end creating new, mind-blowing work at his Los Angeles studio.

Elsewhere in the magazine, it spotlights Shaboozey’s cowboy-inspired style and flair that’s paired with enough jewelry to make his identity as both a country singer and hip-hop artist unmistakable. Hypebeast Magazine Issue #34 also includes exclusive features on trailblazing musicians like J Balvin and M.I.A., as well as fine artists such as Awol Erizku, Sayre Gomez, Frank Dorrey, and deathmatch wrestling photographer Nick Karp.

Other articles highlight some of the most exciting brands and fashion designers doing big things in 2024 and beyond, including Sandy Liang, Luar, Juntae Kim, Domenico Formichetti’s PDF, Satisfy Running, Hellcat Eyewear, Nori Rasmussen-Martinez, and Jake Hunte in collaboration with William Spooner.

Hypebeast Magazine Issue 34 is currently available on hbx.com. 

Media inquiries: media@hypebeast.com